Newspapers and Social Media are siblings of content; they both run 24/7, they reach people across all geo- and psycho-graphics, and their objective is to inform, educate and inspire. People have been gathering information through the written word for hundred of years, but what has changed today is how quickly that content spreads. If there is breaking news, Social Media spreads that information faster than any other medium. According to a 2014 study by Pew Research, 30% of the general population gets its news from Facebook. If your newspaper is looking to break the mold from black and white print into today’s digital age, Social Media has the momentum to move content far and fast.