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This is the front page you’ve been looking for. Packed with leading-edge ideas from industry insiders. Find out what’s next for Social News Desk, how to use your favorite new feature or come here to keep up with the latest social-media trends and data relevant to your media org. This blog is made for news people, by news people. And that means, we never bury the lead.

Breaking down the iOS 14 Changes – What Newsrooms need to know about the future of Facebook ads

Apple’s new iOS 14 operating system comes with new privacy settings which make it much more difficult for Facebook to pull data on users. If you’re worried about your data privacy – you may be celebrating this change. But if you’re trying to track the results of ads on Facebook… you probably won’t be too…

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Facebook’s “20% Rule” is No More

For years, Facebook required that images on ads contain less than 20% text – commonly known as the “20% Rule.” But Facebook has quietly removed that requirement. While Facebook hasn’t published any official confirmation that the requirement is no longer in place, they did issue this confirmation to social media consultant Matt Navarra. The current…

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Branded Content With A Purpose

Navigating Facebook’s Ads Manager is difficult and confusing. Setting up ads with Social News Desk’s Campaigns Manager is as easy as 1, 2, 3 (and 4)! Social News Desk’s Head of Innovation, Apryl Pilolli, joined a panel of fellow journalists to discuss “Branded Content with a Purpose” including methods and tools for successful, creative cause-…

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Gain Competitive Insights about Branded Content with CrowdTangle

Branded content is currently one of the hottest topics since sliced bread. And ironically, branded content was first produced in the same decade as sliced bread. Given that the publisher-led branded content business makes up $7 billion in digital marketing globally according to Polar, it is no wonder its popular. That’s a lot of bread! …

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SND Launches First Branded Content Inventory Tool for Newsrooms

Introducing Social News Desk’s newest tool aimed at helping news organizations calculate the value of their audience on social media: SND RevStream! This ground-breaking platform will help you estimate the value of your social media posts, manage social inventory and execute a sponsored social media campaign. All from a single, easy-to-use dashboard. What is my social…

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Now, (almost) Anyone Can Post Branded Content on Facebook

Up until now, only blue-check verified Facebook pages could post content using the branded content handshake tool () which allows a Page to bring in a third party sponsor for its post. Facebook has JUST changed this rule, so now ANYONE can request Branded Content approval and access to the handshake tool. Apply right here! You don’t have to be a verified…

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