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Increase Facebook Engagement with 2 Simple Steps

Remember those old phone company commercials? They invited us to “reach out and touch someone” through long-distance calls, bringing us closer to our friends and loved ones. (If you want a blast from the past, check out this video!) The world has gotten a lot smaller now thanks to social media, but newsrooms are still … Continued

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NEW: Facebook Links Clicks in Post Manager

File this under: “Ask and you shall receive!” Lots of SND Dashboard users have been asking us to tweak the way Facebook Link Clicks are reported… so we did! Facebook Link Clicks are now a separate metric in the SND Dashboard Post Manager! This isn’t quite as straightforward as it might seem, so let me … Continued

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Getting Social for Back to School

Sharpen your pencils, bust out the new backpacks, and get ready to head back to class! While there may be a few more weeks before school gets going in your area, it’s not too early to start thinking about your social media plans for the first day of school. Here’s our honor roll of some … Continued

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Tips for Successful Video Content

It’s no secret, video posts on Facebook drive the most engagement on average. Not only is this due to Facebook’s News Feed algorithm giving them a push, but the natural design of video content aids in those ever important “signals” Facebook talks about in their explanation of how News Feed works. A video view, a … Continued

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The best reason to post to Instagram through SND Dashboard

I know I’m biased, sure, but the best way to publish to social media is by using SND Dashboard. That’s just a #fact. Why? There are so many reasons. If you’re a client already you know what I’m talking about. Let’s focus on one of those shining reasons right now, arguably the best reason to … Continued

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News Feed isn’t about “News”!

This may or may not come as a shock, but the fact remains… Facebook’s “News Feed” isn’t about “News” at all. Not “News” in the sense of “journalism” that is. You may have come to this conclusion after some of the changes Facebook made to their News Feed algorithm over the past several months. Would … Continued

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Facebook: Engagement on Link Posts Increases Click-Throughs

This year is already turning out to be one of the most tumultuous ever for News Feed. Algorithm changes impacting what users will see on Facebook have come fast and furiously. And as a content producer, changes around what defines “Engagement” – and how to get it – are among the most important to social-media … Continued

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DYK: SND Reports Now Have Permanent URLs!

We’ve received amazing feedback from users about our latest Insights tool, SND Reports. One wish-list item repeated over and over again by group-level users was the desire to have a static URL that could be bookmarked, or perhaps displayed in an internal portal. You asked, we listened, and our developers delivered! New feature for SND … Continued

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Keep the Conversation Going with Scheduled Interactions

Facebook has told us we should all be focused on getting more Meaningful Social Interactions on Pages. You want more Reach, you need more “MSIs.” And Commenting “as the Page” is one of the key MSIs Facebook says the News Feed algorithm is looking for. But how will you find the time to engage in the … Continued

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New Twitter Post Workflow for Newsrooms

Twitter recently made changes to their rules about posting “identical or substantially similar content to multiple accounts simultaneously.” As a result, newsrooms can no longer post the same story link to multiple Twitter accounts at the same time with the same text. One way around that is to tweet once to a core account, then retweet from … Continued

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