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Instagram best practices, SND Dashboard, and you

It’s like an early Christmas for users of Social News Desk. Or a late Christmas, depending on how you read a calendar. Whatever. Point is, Instagram publishing is here and we’re stoked! Have you turned it on yet? Do you know how to publish through SND Dashboard? What are you waiting for?! Get up to speed … Continued

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Your InstaGuide to Setting Up Instagram in the SND Dashboard

The time has finally arrived! Instagram posting and scheduling is now available inside the SND Dashboard! Just refresh your browser and follow these steps to get started: STEP 1: Instagram Business Account SETUP This is the MOST important step to the whole process. The new Instagram posting API only supports “Instagram business accounts”, not regular, personal … Continued

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Social News Desk is hiring a Head of Customer Success – Amazing team, work from home, opportunity to influence.

3/7/2018 Head of Customer Success: The ultimate opportunity for a digital-news junkie with customer service experience who loves social media and wants to help local newsrooms succeed on Facebook, Twitter and Instagram. You’ll work-from-home but still be part of a dynamic company culture with great benefits!   THE COMPANY: Social News Desk was founded in … Continued

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Important Changes to Facebook’s Organic Reach Metric

It’s been a long time coming, but Facebook is now officially changing the way it measures the organic reach of Page posts to be more consistent with the way they measure reach for ads. What does that mean, you ask? Facebook tells us it means organic reach is about to go down for all customers but post engagement … Continued

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Facebook’s “Relevancy Score” is a thing and you need to understand it

Oh, 2018: You devil you. First Facebook says this. Then THIS. And then, later, this. What a ride this year has been. And it’s only 1/12th over! The Zuck has had a lot to say recently about what News Feed was, is, and will be. Recently I listened in on a presentation that clearly sums … Continued

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Instagram and SND: It’s Happening

By far, the number one request from Social News Desk clients has been: “When can we publish to Instagram?!” And after much patience on our part (aka lobbying, begging, pleading), Facebook and Instagram have opened up a Content Publishing API for Facebook Marketing Partners such as Social News Desk. This API will allow Instagram Business Profiles … Continued

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Zuckerberg Promises: “More Local News on Facebook”

Mark Zuckerberg isn’t mincing words: “Our next update is to promote news from local sources.” That’s right… Zuck wants to put MORE local news in News Feed, not less. In his post, he calls this the latest in a “series of updates meant to show more high quality, trusted news.” And presumably less of the … Continued

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How to be “Seen First” in Facebook News Feed

Yes, there is a way to make sure your Fans see just about everything you post to Facebook. It’s not a trick or a hack. It’s a simple setting Facebook created for users who want to choose what they see in their own News Feeds…instead of letting Facebook’s algorithm decide that for them. If you … Continued

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Facebook Vows to Prioritize Local News

But wait! There’s more! In what he calls Facebook’s “second major update this year,” Mark Zuckerberg today announced that he has asked Facebook product teams to “make sure we prioritize news that is trustworthy, informative, and local.” Yep, you read that right … AND LOCAL. “…it’s important that News Feed promotes high quality news that … Continued

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How To Get More Comments on Your Facebook Posts (A GUIDE FOR NEWSROOMS)

“Meaningful Social Interaction” or MSI is the it-girl of social media for the moment. The term was coined by Facebook leadership to describe the type of user experience Mark Zuckerberg is now prioritizing as part of the latest News Feed overhaul. The social giant gave many examples of what defines an MSI – chief among them: conversation … Continued

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