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How To Get More Comments on Your Facebook Posts (A GUIDE FOR NEWSROOMS)

“Meaningful Social Interaction” or MSI is the it-girl of social media for the moment. The term was coined by Facebook leadership to describe the type of user experience Mark Zuckerberg is now prioritizing as part of the latest News Feed overhaul. The social giant gave many examples of what defines an MSI – chief among them: conversation … Continued

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Facebook’s News Feed Change and Your Newsroom

Most news-media publishers count Facebook as their number-one traffic referral source. So it’s no wonder, the late-night announcement by Mark Zuckerberg has everyone feeling on edge. Change – of any sort – makes publishers nervous in this space. Why rock the boat, Zuck?! Well, consider this: In 2017, research company, EMarketer predicted the first ever … Continued

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Facebook Tests “Today In…” Feed for Local News

Facebook is testing a new product focused on amplifying local news coverage and local events. It’s called “Today In…” and will first appear for users in six cities: New Orleans, LA; Little Rock, AR; Billings, MT; Peoria, IL; Olympia, WA; and Binghamton, NY. According to Facebook, the “Today In…” page isn’t designed to replace publishers’ presence … Continued

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Facebook News Feed Update: “Engagement Bait” Will See Reduced Reach

We knew it would happen sooner or later – and it seems that Facebook decided to make the change “sooner.” Today, Facebook announced that it will begin reducing the distribution of posts in the News Feed that encourage people to take specific actions to boost engagement – it’s what they call “Engagement Bait.” The change … Continued

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Facebook: “For video, intent and repeat viewership matter”

This week Facebook announced a new tweak to News Feed that favors pages that post video regularly. We’ve known for some time that Live Video and Video posts have been favored in the feed, but for the first time Facebook is actively prioritizing content from pages that have proven to be regular providers of quality video. … Continued

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Steal This Content for the Holidays

December is certainly one of the coziest months of the year, but it can be a challenge for content creators when half the staff is on vacation and the other half is covering totally unique, new stories for the holidays. (Unless you’re bracing for winter weather, and the meteorologists have taken over.) We’ve got a … Continued

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Thanksgiving Eve Social Roundup

Happy Thanksgiving Eve! We’re seeing some hilarious and engaging social posts making the rounds today from our friends in the news business. WCMH in Columbus has everyone pranking their mom today: Meanwhile in Seattle, KING is having a side-dish deathmatch: FOX 4 Dallas is celebrating the sights of the season: A little more practical, but … Continued

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If I were a client, this is how I’d set up my SND Dashboard

Don’t get me wrong, people. Being a part of #TeamSND is awesome. The people I work with, my clients; they’re all great. I thoroughly enjoy my career. But the problem is that the SND Dashboard is really cool! Yes, that counts as a problem. I’ve spent the bulk of my career in newsrooms, and the … Continued

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New Feature: Add SRT Captions to Facebook Uploads

According to Digiday, up to 85% of Facebook video is viewed without sound. As video becomes more widely distributed on Facebook and more users watch video without sound, uploading a caption file can help extend the viewing time for your videos. Facebook uses the SRT caption file format, and now SND Dashboard gives you the … Continued

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