Social News Desk has confirmed through its Facebook Media Partnership that the current grace period for Branded Content posts which violate the new policy will end on 9/1/16. Up until now, posts which violate the policy were flagged and warned. But the content remained. Starting 9/1, any content which Facebook flags as being in violation of the Branded Content Policy will be REMOVED.
Pages will have the opportunity to appeal at which point Facebook will reverse its decision and restore the content if they feel a mistake was made on their part.
So, now’s the time to brush up on that policy! Here are a few helpful resources:
- The Do’s and Don’ts of Facebook’s Branded Content Policy for News Orgs
- What Local Media Needs to Know About Facebook’s Branded Content Policy (a joint SND/Facebook Webinar)
- Facebook’s Branded Content Policy
- What are the Requirements for Branded Content?
Facebook has also promised a slight update to the policy coming soon. We’ll keep you posted on that.