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Fast Track: ‘Take Promotions Farther with SND Campaigns Manager’

While everyone on #TeamSND has a newsroom background, I was also part of the creative services and promotions world. I got into promotions because I loved writing newsroom teases so much that I wanted to make it my whole job. There’s something about persuading people to stick around and watch what your newsroom has worked … Continued

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Fast Track: ‘Agency Strategies that are Paying Off for Local News’ | via @socialnewsdesk

The sales playbook for local news orgs looks a lot different than it did 5 years ago. Most now include a wide array of agency-style services that lean heavily into the world of digital marketing. And while there are plenty of deals to be made, many local-media companies are struggling to connect the dots. What … Continued

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Fast Track: ‘Become A Branded Content Wiz’

It’s a great revenue-producing activity – selling Branded Content on social. The biggest stumbling block is when you feel like you’re supposed to be the expert and you’re not. And you’re worried that your content won’t perform the way you want it to. But there’s money to be made. In the past two years, The … Continued

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