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Fast Track: ‘Agency Strategies that are Paying Off for Local News’ | via @socialnewsdesk

The sales playbook for local news orgs looks a lot different than it did 5 years ago. Most now include a wide array of agency-style services that lean heavily into the world of digital marketing. And while there are plenty of deals to be made, many local-media companies are struggling to connect the dots. What … Continued

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Fast Track: ‘Become A Branded Content Wiz’

It’s a great revenue-producing activity – selling Branded Content on social. The biggest stumbling block is when you feel like you’re supposed to be the expert and you’re not. And you’re worried that your content won’t perform the way you want it to. But there’s money to be made. In the past two years, The … Continued

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