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Fast Track: ‘Agency Strategies that are Paying Off for Local News’ | via @socialnewsdesk

The sales playbook for local news orgs looks a lot different than it did 5 years ago. Most now include a wide array of agency-style services that lean heavily into the world of digital marketing. And while there are plenty of deals to be made, many local-media companies are struggling to connect the dots. What … Continued

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