I recently had the pleasure of sitting down with some of the brightest minds in social media within the newspaper industry at NAA mediaXchange in Washington, D.C. In our conversations, both on and off the stage, we talked at length about concerns and roadblocks many newspapers face in an exceedingly digital world, and how they’ve overcome them. I think one of my biggest takeaways from this conversation is the comment about experimentation. In the changing landscape of newspaper publishing, publishers must be ready, willing and motivated to experiment with new techniques, best practices and technologies to better reach their audiences.
Joining me for the panel discussion (below) were Matt Karolian the Social Media Director at The Boston Globe/boston.com, Patty Michalski the Managing Editor for Digital, Mobile & Social at USA Today, and Amanda Zamora the Chief Audience Officer for the Texas Tribune (when this panel occurred, Ms. Zamora was the Senior Engagement Editor at Pro Publica). In the video below we cover a range of topics many of our publisher clients frequently ask ranging from “the pay wall,” how to better utilize video content, how to monetize social and more.