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News Director Steps Up Reporters’ Social Media Game With a Fun Newsroom Game

Behind the Scenes: Behind the scenes of Time-Warner Cable’s Station in Charlotte, North Carolina (DMA 25), News Director Jim Newman is keeping track of every tweet made by each of his reporters. Not because he’s micromanaging them, but because he’s motivating them! And, he has resources through SocialNewsDesk that make it easy to see what newsroom staff is doing on Social Media without the time-consuming job of clicking on every single one of their accounts. It’s no secret they’re being watched. In fact, he’s making sure they know using a prominent display on newsroom monitors showcasing the “Tweet of the Week” and a “Leader board” of Reporters with the most Retweets.

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