Why a Local Government Needs Social Media Management
Meridian Charter Township is located in Michigan and has a population of about 40,000 people. It has a government television station named HOMTV that has exclusive gavel-to-gavel coverage of Meridian Township meetings and other community news in the towns of Haslett, Okemos and East Lansing. More than 15 people are actively posting to HOMTV’s Facebook and Twitter accounts throughout the day about news, events and live coverage. Meridian Charter Township views HOMTV and its social media sites not just as a government resource, but as the future of communication with residents. In fact, HOMTV has received more than 230 awards for Community Television.
The Importance of Security
Before Social News Desk, it was impossible to track who was posting what to the HOMTV Facebook and Twitter sites. Because this is information coming from a government source, it became immediately apparent that more security was needed. Right now, Meridian Charter Township posts through Social News Desk more than 1,000 times a month and each post is carefully tracked. Social News Desk provides information about who made the post, when it was posted, where they posted it and how well it performed. Analytics include Likes, Comments, Shares and Reach.
“I am a huge fan of Social News Desk! I use it every day.”
-Erin Cook, HOMTV Producer
Growing an Audience
It can be a challenge to grow an audience for a community channel. Meridian Charter Township uses Social News Desk to help enforce best practices used by the other 600+ newsrooms across the country that are Social News Desk clients. Popup reminders in Social News Desk make sure their tweets include @replies, photos and hashtags that help to grow their audience on Twitter, and their Facebook posts always include links and a conversational tone.