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KBMT-TV Facebook Contest Still Yielding Big Results

Like-Gate Changes Don’t Phase Seasoned Campaign: KBMT-TV (DMA 141) is continuing its streak of successful social media contesting even in light of Facebook changing the rules about contesting on its platform. Back in November 2014, Facebook disabled the ability to like-gate a contest – meaning, that you can no longer require a user to like your page in order to enter a contest. Despite the change, KBMT’s Facebook Energizer campaign continues to be a big winner.

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