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How to Hashtag: A Publisher’s Guide

While all social media managers at this point know what a hashtag is, sometimes it’s not so clear when to use them or which ones to choose. We get a lot of questions at SocialNewsDesk about them from our media partners, and spending a few minutes to think about the hashtag you plan to use can make a big difference in the way your posts perform and ultimately how successful your strategy is. Here are some guiding principles for using hashtags effectively in your newspaper’s social media.

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