C&G Newspapers faced a serious challenge, how to cohesively manage social media for 19 small community papers with staff spread out across several regions. The end goal was to drive traffic to websites and turn their social reach into revenue. Online Coordinator Matt Pierscinski knew he needed a tool to oversee the process and make that happen. Today, he credits SocialNewsDesk with increasing social media referrals to their websites. “We are up 193% in social media traffic from this point last year and about 113% from the previous 3 months before we added SocialNewsDesk,” Pierscinski says. The team diligently put SocialNewsDesk’s dashboard and contesting applications into action to achieve their goals.