Whether it was the best of times or the worst of times doesn’t matter in this tale of two radio stations. Social News Desk just wants to highlight the great things that KXLY Radio and WGN Radio have been able to do by applying strategy and the right tool to manage social media. Both radio stations use Social News Desk differently to achieve the stations’ individual goals.
KXLY Radio in Seattle, Washington manages a lot of Facebook and Twitter accounts for several radio station formats – sports radio, country music, a rock station, and a pop station – so you can imagine the difficulty of keeping track of the various stations, plus all of the talent pages and show pages associated with the stations. The two social media managers that oversee social media for all the stations have streamlined the ability to post to pages, schedule posts, keep accounts secure, and track usage and results. Social News Desk has become a huge part of their social media strategy because they know they can count on keep everything organized, streamlined and accessible as they try to balance each of the station’s brands.
Chicago’s well-known WGN radio is highly dependent on Social News Desk for its continued effort to build Facebook likes for both the radio station and its sponsors. WGN Radio constantly runs contests using the Social News Desk’s contest platform and takes advantage of the opportunity to increase its reach. They do a great job of finding sponsors to take part in their contests and they often center their contests around sports events in Chicago.