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How We Work

Social News Desk is a company founded by journalists. We understand the needs of broadcasters and publishers because we’ve been there. That’s why all of SND’s tools are built with your workflow and challenges in mind.

Our Story

Hi, we’re Kim and Elisa. We met while working in a newsroom and became fast friends. When social media started to become a big deal, we had a big idea. What if we could create the social media management tool we never had…but always needed? A tool designed specifically for publishers and broadcasters? Well, that’s exactly what we did. In 2010, we started our adventure as entrepreneurs. With 900 newsrooms across 5 continents now using our technology and services, we’re proud to say we never left the news business…we made it better!

SND Test Drive team

SND Test Drive Team

Our roadmap is your roadmap. At SND, we empower our clients to help drive the direction of the company and influence the features we work on. We routinely get together with a client focus group called our ‘SND Test Drive Team.’ These are real, working publishers and broadcasters up against real deadlines every day. And we know they need SND to be the perfect social media tool for their workflow. So we show them new features first, ask for feedback and work together with them to determine what we should build next! Want to sit in on a meeting? Let us know!

SND Test Drive team

SND Innovation Board

SND Innovation Board

SND Innovation Board

At SND, we are humbled by the truly amazing, talented people we get to work with on a daily basis. And some of the best of the best serve on our SND Innovation Board. We meet with this group of corporate digital leaders from the broadcasting and publishing world several times per year. They help shape our company’s vision and ensure we’re always looking ahead to the future. We talk about trends in the industry and how SND’s toolset can help broadcasters and publishers keep up with this fast-paced world of social media.

We Want to Hear From You!

Got a feature request or a question about what’s next for SND? Contact us anytime!
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