You have successfully subscribed to the SND Newsletter!
Hero BG

Social News Desk: Facebook Live Solutions Partner

Social News Desk has rolled out a powerful new integration with the WSI Max Weather System and in the process, become Facebook’s newest “Live Solutions Partner.”

The goal of the WSI-SND integration is to help local-TV meteorologists surface important weather information which can be life-saving in some instances. This creative new workflow saves time and increases efficiency when seconds matter.

Using this new capability, local-TV meteorologists can now stream important weather information to Facebook Live right from the weather computers which are already in their TV studios. Social News Desk’s integration makes the process seamless.

CASE STUDY: SEVERE WEATHER ALERT FOR COLUMBUS, OHIO

Among other use-cases, the Social News Desk Facebook Live integration with weather systems in local-TV stations is critical in times of severe weather. The ease of use makes it possible for local-TV Meteorologists to go live to Facebook in moments when lives are potentially on the line. With a simple click of a few buttons on their in-studio weather computers, the meteorologists can broadcast live radar, weather maps and their own voices explaining to their communities that severe weather is threatening the area.

Here’s an example from Marshall McPeek, the Meteorologist for ABC 6 WSYX-TV in Columbus, Ohio who has about 50K Fans on Facebook.

Thu, March 14, 2019, 7pm: SEVERE STORMS UPDATE

Thu, March 14, 2019, 7pm: SEVERE STORMS UPDATE: strong storms moving into the Columbus metro area. We're tracking their progress.

Posted by Marshall McPeek on Thursday, March 14, 2019

CASE STUDY: LIVE WEATHER CHAT AT FOX 28

Here’s another example from the Columbus, Ohio market from WTTE-TV Meteorologist, Andrew Buck Michael who has about 20K Fans on Facebook.

LIVE WEATHER CHAT

LIVE FACEBOOK WEATHER CHAT – I am LIVE on Facebook, stop by and ask questions and I will answer them during the chat. #OhioWX

Posted by Andrew Buck Michael on Thursday, May 23, 2019

CASE STUDY: REALTIME RADAR TRACKING AT CBS MIAMI

Finally, here’s an example from a main station page, CBS Miami who turned to Facebook to alert their viewers of severe weather threatening their viewing area.

WATCH LIVE – Realtime Radar Tracking Summertime Afternoon Storms

LIVE RADAR — Hot and humid sunshine has lead to afternoon storm development over the Everglades moving into Miami-Dade and Broward. Watch out for frequent lightning, gusty winds, brief downpours into this evening. For more, go to CBSMiami.com/Weather or download the CBS4 weather app: https://bit.ly/1HR4uza

Posted by CBS Miami on Tuesday, June 11, 2019
Hero BG

Derek Drake

Client Success Manager
Categories
keyboard_arrow_up
EMAIL SIGNUP
Want to learn about new features before they come out? Sign up here