Social News Desk has rolled out a powerful new integration with the WSI Max Weather System and in the process, become Facebook’s newest “Live Solutions Partner.”
The goal of the WSI-SND integration is to help local-TV meteorologists surface important weather information which can be life-saving in some instances. This creative new workflow saves time and increases efficiency when seconds matter.
Using this new capability, local-TV meteorologists can now stream important weather information to Facebook Live right from the weather computers which are already in their TV studios. Social News Desk’s integration makes the process seamless.
CASE STUDY: SEVERE WEATHER ALERT FOR COLUMBUS, OHIO
Among other use-cases, the Social News Desk Facebook Live integration with weather systems in local-TV stations is critical in times of severe weather. The ease of use makes it possible for local-TV Meteorologists to go live to Facebook in moments when lives are potentially on the line. With a simple click of a few buttons on their in-studio weather computers, the meteorologists can broadcast live radar, weather maps and their own voices explaining to their communities that severe weather is threatening the area.
Here’s an example from Marshall McPeek, the Meteorologist for ABC 6 WSYX-TV in Columbus, Ohio who has about 50K Fans on Facebook.
CASE STUDY: LIVE WEATHER CHAT AT FOX 28
Here’s another example from the Columbus, Ohio market from WTTE-TV Meteorologist, Andrew Buck Michael who has about 20K Fans on Facebook.
CASE STUDY: REALTIME RADAR TRACKING AT CBS MIAMI
Finally, here’s an example from a main station page, CBS Miami who turned to Facebook to alert their viewers of severe weather threatening their viewing area.