This app is about to become your daily obsession… and we can’t blame you. It’s a running tally of every local news reporter and anchor – showing who has the most Facebook Page Engagement at any given time throughout the day. Plus, it shows a leaderboard of the main brand pages in every DMA too. If you haven’t installed this FREE APP on your phone yet, here’s the link: www.getsocialrankings.com.
One of the coolest things about the Social Rankings app is that you can check out ANY market in the country. So I gave this new version a test run to check out how talent pages are performing in Houston in the wake of Hurricane Harvey. It looks like KPRC’s Jennifer Reyna is leading with 11.5% share of engagement. As of this writing, she’s averaging 519 engagement hits per post in the last 24-hours. Reyna is KPRC’s traffic anchor. It’s no surprise that her reporting on flooded road conditions in the city have played an important role in the everyday lives of her viewers. I see a lot of regular updates on her page, as well as several Facebook Live hits, which are a strong way to increase Reach.
In an extremely close second comes Fox 26 Meteorologist Mike Iscovitz, followed by a long list of super engaged meteorologists, anchors and reporters in the market. Right now, the Houston market has more action than any other in the country – not surprisingly, the talent here is doing an amazing job on social media.