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How The Advocate Newspaper is Using Facebook Messenger to Gain Subscribers

The team at The Advocate and NOLA.com in Baton Rouge, LA isn’t afraid of trying something new. They work hard to be a local-news team that breaks barriers and blazes new trails in digital news. It’s one of many reasons they’ve made Facebook Messenger a core part of the newsroom’s social strategy. Digital Director, Kyle … Continued

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Dynamic News Ads from SND (This is for You, News Directors and Creative Service Managers)

News Directors & Creative Service Managers – you have big goals; drive tune in, get app downloads and get email newsletter sign ups. Don’t overthink it, a new offering from Social News Desk called Dynamic News Ads uses your BEST content to make that happen with ease. We do all the work. This short wrap-up … Continued

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Why Boosting Posts is a Waste of Money — and How You Should Spend Instead

You’ve built a great organic post. Maybe it’s promoting your news content, maybe it’s promoting a sponsor that’s paying you to post about their business — either way, there’s that tempting little button that you think will take your post to the next level, outsmart the algorithm and bring you all the eyeballs you’re after … Continued

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Shortlinks vs. Full Links – What Should Newsrooms Do?

We hear from many of our clients wondering about best practices on social, particularly as Facebook and Twitter continuously change the way they display content. Back before Facebook and Twitter used link cards, it was common for publishers to post an image with a link in the body of the caption. Facebook developed and implemented … Continued

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Use your top Facebook content to drive viewers and subscribers.

If you’re looking for a way to increase your newsletter, app and subscription signups this year, look no further than your newsroom. Believe it or not, you already have what you need to build a robust — even paying — audience. What is it? Content! More than a decade ago, Microsoft founder Bill Gates declared, … Continued

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Are your Facebook pages ready for 2020?

Circle January 2020 on your calendar and know that there are a few things you must get done before then to be sure your Facebook pages are ready to ring in the new year. But don’t worry, we’re here to help. 1) Register all your news pages for the News Page Index If you’ve forgotten … Continued

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SND’s Back to School Checklist – Part 2

Many schools across the country are going back to class this week, and it’s a great time to make sure you’re at the head of the class when it comes to your social strategy. Check Your Grades You’ll never know if you’re improving unless you keep an eye on those scores! SND Reports help you … Continued

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Using SND On Air to Generate Revenue with Social Displays

With the last major Facebook algorithm change, many newsrooms are looking for ways to engage their audience and create meaningful social interactions about the news of the day. One option is to create interactive social displays that you showcase in a news segment, over the top programming or social video. Better yet, it is a … Continued

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SND’s Back to School Checklist – Part 1

August means back to school for students across the country, and news coverage will be in full swing to match very soon! It can also be a great time to recharge your social media efforts so they can take you to the head of the class. Get Your Domain Verified with Facebook Facebook has been … Continued

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Syndication and Publishing at Scale with Social News Desk

If you work in local news, you’ve most likely experienced the popular industry-trend of consolidation. Where independent newsrooms used to fight for reach, large mega-media companies now enjoy a massive social-media footprint. And while this type of scale can be extremely powerful when it comes to distributing news on social, it can also be extremely … Continued

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