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Your Newsroom’s Guide to Winning Viewers with Social

You already know that social media is the #1 online activity, but are you making the most of your audience’s online habits? Are you tapping into that resource to drive viewers to consume YOUR content? Savvy marketers have big social-media marketing budgets, and growing. But it can be hard to know for sure if you’re … Continued

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SND Summer Webinar Series

Summers tend to move a little slower in the newsroom – so take advantage of the (slightly) less hectic pace and join #TeamSND for our Summer Webinar Series. We’ll cover everything from what’s next in paid social promotion to using on-air social display to generate revenue – so you won’t want to miss any of … Continued

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3 Reasons News Brands Should Advertise on Facebook

With all the privacy issues and controversies surrounding Facebook of late, many broadcasters and publishers are hesitant to put more money in Mark Zuckerberg’s pocket. While I completely sympathize with the sentiment, especially after the painful political advertising debacle, it is hard to deny that Facebook ads produce results. Facebook advertising is still one of … Continued

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6 Social Ad Types that Work for News Outlets

Trying to find a great return on investment (ROI) for your social advertising can often feel like trying to win the lottery. There are hundreds of options to choose from, numerous promises and guarantees for results, but in the end, you feel like you’ve gambled away your money. Buying social advertising isn’t easy – especially … Continued

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Covering Big Events with Social News Desk

February is a busy month in the media calendar. From the “Big Game” and Valentine’s Day, to the GRAMMYs and Oscars… it can be difficult to stay ahead of the influx of social-worthy content this time of year. So we reached out to some SND super-users to create this list of tricks and tips for … Continued

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Covering the News with Instagram Video

While we usually think of Instagram as being a little “softer” than other platforms when it comes to covering news, many newsrooms are using it to cover serious stories and breaking news. Now that Instagram video posting and scheduling is available in SND Dashboard, we’re taking a closer look at some of the best video … Continued

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Top Tips from TVNewsCheck Social Media Excellence Award Winners

Tuning up your social strategy is a great way to kick off 2019. And the best way to start is by learning from those who nailed it in 2018. Last month, TVNewsCheck presented the inaugural “Social Media Excellence Awards” for both talent and TV Stations at their annual NewsTECHForum in New York City. As the … Continued

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Lessons for Talent Pages From the NewsTECHForum Award Winners

This week TVNewsCheck presented the inaugural “Social Media Excellence Awards” for both talent and TV Stations at their annual NewsTECHForum in New York City. As the presenting data partners for the awards, we pulled all the data that helped determine the top performers and got a look at some fantastic social media work. The winners … Continued

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Newsrooms Are Helping for the Holidays

We’ve seen some great work from our friends at local newsrooms around the country who are using their influence to lend a helping hand this Thanksgiving. From gathering coats to keep people warm to food drives aimed at making sure nobody goes hungry in their community, here are just a few of the MANY newsrooms … Continued

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Let’s Talk Strategy: Live Video

Live video, all the major social networks have it, and audiences want it. According to a Livestream and New York Magazine survey, breaking news makes up 56% of the most-watched live content online. That’s a large chunk of the ever-growing audience on social media. So how does it fit into your social strategy? Compelling Content … Continued

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