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Breaking down the iOS 14 Changes – What Newsrooms need to know about the future of Facebook ads

Apple’s new iOS 14 operating system comes with new privacy settings which make it much more difficult for Facebook to pull data on users. If you’re worried about your data privacy – you may be celebrating this change. But if you’re trying to track the results of ads on Facebook… you probably won’t be too … Continued

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Best Practices and Cool Ideas for Meteorologists on Social

The weather office is a busy place. There’s the website, the app, Facebook, Twitter, Instagram – not to mention the live broadcast – all with insatiable appetites for live, accurate weather information… 24/7! It’s easy to understand how today’s Meteorologist could start to feel ‘under the weather’… But don’t worry, here are 5 SIMPLE IDEAS … Continued

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Social Media Security and Sources – An Election Day Guide for Newsrooms

It’s not too late to make sure your newsroom’s social media plan is on point for Election Day. Here are a couple of critical things to consider and check off the list ASAP: Secure Your Accounts Take a few minutes to confirm that your staff members have the appropriate permissions and access to the correct … Continued

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Facebook’s “20% Rule” is No More

For years, Facebook required that images on ads contain less than 20% text – commonly known as the “20% Rule.” But Facebook has quietly removed that requirement. While Facebook hasn’t published any official confirmation that the requirement is no longer in place, they did issue this confirmation to social media consultant Matt Navarra. The current … Continued

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How The Advocate Newspaper is Using Facebook Messenger to Gain Subscribers

The team at The Advocate and NOLA.com in Baton Rouge, LA isn’t afraid of trying something new. They work hard to be a local-news team that breaks barriers and blazes new trails in digital news. It’s one of many reasons they’ve made Facebook Messenger a core part of the newsroom’s social strategy. Digital Director, Kyle … Continued

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Dynamic News Ads from SND (This is for You, News Directors and Creative Service Managers)

News Directors & Creative Service Managers – you have big goals; drive tune in, get app downloads and get email newsletter sign ups. Don’t overthink it, a new offering from Social News Desk called Dynamic News Ads uses your BEST content to make that happen with ease. We do all the work. This short wrap-up … Continued

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Why Boosting Posts is a Waste of Money — and How You Should Spend Instead

You’ve built a great organic post. Maybe it’s promoting your news content, maybe it’s promoting a sponsor that’s paying you to post about their business — either way, there’s that tempting little button that you think will take your post to the next level, outsmart the algorithm and bring you all the eyeballs you’re after … Continued

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Shortlinks vs. Full Links – What Should Newsrooms Do?

We hear from many of our clients wondering about best practices on social, particularly as Facebook and Twitter continuously change the way they display content. Back before Facebook and Twitter used link cards, it was common for publishers to post an image with a link in the body of the caption. Facebook developed and implemented … Continued

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Use your top Facebook content to drive viewers and subscribers.

If you’re looking for a way to increase your newsletter, app and subscription signups this year, look no further than your newsroom. Believe it or not, you already have what you need to build a robust — even paying — audience. What is it? Content! More than a decade ago, Microsoft founder Bill Gates declared, … Continued

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Are your Facebook pages ready for 2020?

Circle January 2020 on your calendar and know that there are a few things you must get done before then to be sure your Facebook pages are ready to ring in the new year. But don’t worry, we’re here to help. 1) Register all your news pages for the News Page Index If you’ve forgotten … Continued

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