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Facebook’s “Relevancy Score” is a thing and you need to understand it

Oh, 2018: You devil you. First Facebook says this. Then THIS. And then, later, this. What a ride this year has been. And it’s only 1/12th over! The Zuck has had a lot to say recently about what News Feed was, is, and will be. Recently I listened in on a presentation that clearly sums … Continued

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How to be “Seen First” in Facebook News Feed

Yes, there is a way to make sure your Fans see just about everything you post to Facebook. It’s not a trick or a hack. It’s a simple setting Facebook created for users who want to choose what they see in their own News Feeds…instead of letting Facebook’s algorithm decide that for them. If you … Continued

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Steal This Content for the Holidays

December is certainly one of the coziest months of the year, but it can be a challenge for content creators when half the staff is on vacation and the other half is covering totally unique, new stories for the holidays. (Unless you’re bracing for winter weather, and the meteorologists have taken over.) We’ve got a … Continued

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Thanksgiving Eve Social Roundup

Happy Thanksgiving Eve! We’re seeing some hilarious and engaging social posts making the rounds today from our friends in the news business. WCMH in Columbus has everyone pranking their mom today: Meanwhile in Seattle, KING is having a side-dish deathmatch: FOX 4 Dallas is celebrating the sights of the season: A little more practical, but … Continued

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A Newsroom’s Guide to Trolls & Negative Feedback

As news-people, we all have a pretty thick skin. But it’s hard to turn the other way when the audience you work so hard to please starts posting comments like this: What does it mean? Do they hate you? Will they never turn to you for news again? Instead of trying to read the Troll’s … Continued

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Add Five Minutes of Social to Your Daily Editorial Meetings

When it comes to success on social media, it begins with a digital-first mindset in the newsroom. One of the best ways to build this mindset in the staff is by devoting time in every editorial meeting to talking about social. What worked yesterday, what’s expected today, what the competition is doing, etc. After having survived my fair share of … Continued

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SND Leaderboard Encourages Friendly Competition, Better Social

“Everyone walks by our newsroom monitor to check out what number they are. It’s pretty awesome! It successfully has such a big effect in our newsroom.” – WWLP Digital Manager, Ashley Shook Social News Desk is full of valuable analytics to help you gauge your engagement and understand the shifting needs of your social strategy. One of those … Continued

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Should TV talent have their own social accounts?

What does your social media footprint look like? You have your main brand page, maybe a separate weather page… What else? If you’re like most TV newsrooms you’ve probably set up “talent pages.” But the question often arises…what’s the point? Is it really a good idea to encourage your on-air talent to have their own social presence … Continued

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#ElectionDay made easy: top three SND hacks

We’re so close. We’re almost there. #Election2016 is almost over and we can start coverage of #Election2020. (Kidding! …Sort of.) Are you prepared? Here are the top three ways that the SND Dashboard can help you cover the big day. Quick Posts for quick results updates Prepare Quick Post templates for all of the races … Continued

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Using the SND Leaderboard to create more social content, encourage competition

Journalists are a competitive bunch. We like to be #1, first, the best – always. So what better way to motivate a newsroom staff than with some healthy competition? Since its debut last month, the SND Leaderboard has been helping newsrooms advance the social media conversation, create more content and up their game in some … Continued

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