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Let’s Talk Strategy: Live Video

Live video, all the major social networks have it, and audiences want it. According to a Livestream and New York Magazine survey, breaking news makes up 56% of the most-watched live content online. That’s a large chunk of the ever-growing audience on social media. So how does it fit into your social strategy? Compelling Content … Continued

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Borrow This Content: Halloween Edition

BOO! We’ve seen so many fantastic Halloween ideas from local media and broadcast outlets that we wanted to round them up. While we can’t advise you to steal this content, you might consider borrowing some of these ideas and putting your own local spin on it! Scare Up Video Views Halloween is a great visual … Continued

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Quick Tips: Election Season with SND

Here we are again. Another year, another night of planning and preparation filled with live shots, result data entry and plenty of pizza! The election season is quickly approaching, and as per usual, we want to give you some great tips to help you prepare yourselves for Election Night on Social News Desk. Quick Posts … Continued

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Why should I “give away” content to social media?

Social media is great for brand building and despite significant algorithm changes on Facebook, it still drives significant traffic to the web. Yet some newsrooms continue to struggle with the question – how much is too much content on social? And what are the ramifications of “giving away” so much content for free on social … Continued

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SND Dashboard is for small market newsrooms too

If you’re like most newsies in small markets, you’re juggling a dozen jobs at once. But don’t let that dissuade you, Social News Desk has tools that take the edge off of at least one of your many “duties as assigned.” And it only takes thirty minutes to learn how to use it! So no matter … Continued

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Getting Social for Back to School

Sharpen your pencils, bust out the new backpacks, and get ready to head back to class! While there may be a few more weeks before school gets going in your area, it’s not too early to start thinking about your social media plans for the first day of school. Here’s our honor roll of some … Continued

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Keep the Conversation Going with Scheduled Interactions

Facebook has told us we should all be focused on getting more Meaningful Social Interactions on Pages. You want more Reach, you need more “MSIs.” And Commenting “as the Page” is one of the key MSIs Facebook says the News Feed algorithm is looking for. But how will you find the time to engage in the … Continued

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Facebook’s “Relevancy Score” is a thing and you need to understand it

Oh, 2018: You devil you. First Facebook says this. Then THIS. And then, later, this. What a ride this year has been. And it’s only 1/12th over! The Zuck has had a lot to say recently about what News Feed was, is, and will be. Recently I listened in on a presentation that clearly sums … Continued

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How to be “Seen First” in Facebook News Feed

Yes, there is a way to make sure your Fans see just about everything you post to Facebook. It’s not a trick or a hack. It’s a simple setting Facebook created for users who want to choose what they see in their own News Feeds…instead of letting Facebook’s algorithm decide that for them. If you … Continued

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Steal This Content for the Holidays

December is certainly one of the coziest months of the year, but it can be a challenge for content creators when half the staff is on vacation and the other half is covering totally unique, new stories for the holidays. (Unless you’re bracing for winter weather, and the meteorologists have taken over.) We’ve got a … Continued

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