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SND’s Back to School Checklist – Part 2

Many schools across the country are going back to class this week, and it’s a great time to make sure you’re at the head of the class when it comes to your social strategy. Check Your Grades You’ll never know if you’re improving unless you keep an eye on those scores! SND Reports help you … Continued

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Using SND On Air to Generate Revenue with Social Displays

With the last major Facebook algorithm change, many newsrooms are looking for ways to engage their audience and create meaningful social interactions about the news of the day. One option is to create interactive social displays that you showcase in a news segment, over the top programming or social video. Better yet, it is a … Continued

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SND’s Back to School Checklist – Part 1

August means back to school for students across the country, and news coverage will be in full swing to match very soon! It can also be a great time to recharge your social media efforts so they can take you to the head of the class. Get Your Domain Verified with Facebook Facebook has been … Continued

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Syndication and Publishing at Scale with Social News Desk

If you work in local news, you’ve most likely experienced the popular industry-trend of consolidation. Where independent newsrooms used to fight for reach, large mega-media companies now enjoy a massive social-media footprint. And while this type of scale can be extremely powerful when it comes to distributing news on social, it can also be extremely … Continued

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Your Newsroom’s Guide to Winning Viewers with Social

You already know that social media is the #1 online activity, but are you making the most of your audience’s online habits? Are you tapping into that resource to drive viewers to consume YOUR content? Savvy marketers have big social-media marketing budgets, and growing. But it can be hard to know for sure if you’re … Continued

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SND Summer Webinar Series

Summers tend to move a little slower in the newsroom – so take advantage of the (slightly) less hectic pace and join #TeamSND for our Summer Webinar Series. We’ll cover everything from what’s next in paid social promotion to using on-air social display to generate revenue – so you won’t want to miss any of … Continued

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3 Reasons News Brands Should Advertise on Facebook

With all the privacy issues and controversies surrounding Facebook of late, many broadcasters and publishers are hesitant to put more money in Mark Zuckerberg’s pocket. While I completely sympathize with the sentiment, especially after the painful political advertising debacle, it is hard to deny that Facebook ads produce results. Facebook advertising is still one of … Continued

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6 Social Ad Types that Work for News Outlets

Trying to find a great return on investment (ROI) for your social advertising can often feel like trying to win the lottery. There are hundreds of options to choose from, numerous promises and guarantees for results, but in the end, you feel like you’ve gambled away your money. Buying social advertising isn’t easy – especially … Continued

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Covering Big Events with Social News Desk

February is a busy month in the media calendar. From the “Big Game” and Valentine’s Day, to the GRAMMYs and Oscars… it can be difficult to stay ahead of the influx of social-worthy content this time of year. So we reached out to some SND super-users to create this list of tricks and tips for … Continued

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Covering the News with Instagram Video

While we usually think of Instagram as being a little “softer” than other platforms when it comes to covering news, many newsrooms are using it to cover serious stories and breaking news. Now that Instagram video posting and scheduling is available in SND Dashboard, we’re taking a closer look at some of the best video … Continued

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