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Why should I “give away” content to social media?

Social media is great for brand building and despite significant algorithm changes on Facebook, it still drives significant traffic to the web. Yet some newsrooms continue to struggle with the question – how much is too much content on social? And what are the ramifications of “giving away” so much content for free on social … Continued

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SND Dashboard is for small market newsrooms too

If you’re like most newsies in small markets, you’re juggling a dozen jobs at once. But don’t let that dissuade you, Social News Desk has tools that take the edge off of at least one of your many “duties as assigned.” And it only takes thirty minutes to learn how to use it! So no matter … Continued

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Getting Social for Back to School

Sharpen your pencils, bust out the new backpacks, and get ready to head back to class! While there may be a few more weeks before school gets going in your area, it’s not too early to start thinking about your social media plans for the first day of school. Here’s our honor roll of some … Continued

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Keep the Conversation Going with Scheduled Interactions

Facebook has told us we should all be focused on getting more Meaningful Social Interactions on Pages. You want more Reach, you need more “MSIs.” And Commenting “as the Page” is one of the key MSIs Facebook says the News Feed algorithm is looking for. But how will you find the time to engage in the … Continued

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Facebook’s “Relevancy Score” is a thing and you need to understand it

Oh, 2018: You devil you. First Facebook says this. Then THIS. And then, later, this. What a ride this year has been. And it’s only 1/12th over! The Zuck has had a lot to say recently about what News Feed was, is, and will be. Recently I listened in on a presentation that clearly sums … Continued

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How to be “Seen First” in Facebook News Feed

Yes, there is a way to make sure your Fans see just about everything you post to Facebook. It’s not a trick or a hack. It’s a simple setting Facebook created for users who want to choose what they see in their own News Feeds…instead of letting Facebook’s algorithm decide that for them. If you … Continued

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Steal This Content for the Holidays

December is certainly one of the coziest months of the year, but it can be a challenge for content creators when half the staff is on vacation and the other half is covering totally unique, new stories for the holidays. (Unless you’re bracing for winter weather, and the meteorologists have taken over.) We’ve got a … Continued

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Thanksgiving Eve Social Roundup

Happy Thanksgiving Eve! We’re seeing some hilarious and engaging social posts making the rounds today from our friends in the news business. WCMH in Columbus has everyone pranking their mom today: Meanwhile in Seattle, KING is having a side-dish deathmatch: FOX 4 Dallas is celebrating the sights of the season: A little more practical, but … Continued

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A Newsroom’s Guide to Trolls & Negative Feedback

As news-people, we all have a pretty thick skin. But it’s hard to turn the other way when the audience you work so hard to please starts posting comments like this: What does it mean? Do they hate you? Will they never turn to you for news again? Instead of trying to read the Troll’s … Continued

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Add Five Minutes of Social to Your Daily Editorial Meetings

When it comes to success on social media, it begins with a digital-first mindset in the newsroom. One of the best ways to build this mindset in the staff is by devoting time in every editorial meeting to talking about social. What worked yesterday, what’s expected today, what the competition is doing, etc. After having survived my fair share of … Continued

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