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How a digital news network cut email sign-up acquisition costs in HALF using SND’s new Ad Tech.

Social News Desk has pioneered a new way for media companies to use their existing, high-quality content to exponentially increase long-term connections with the local audience. From new subscribers to email acquisition or even TV tune-in… these ads are creating real, critical results for news networks. And SND’s approach is simple … we build automatic, … Continued

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Facebook’s “20% Rule” is No More

For years, Facebook required that images on ads contain less than 20% text – commonly known as the “20% Rule.” But Facebook has quietly removed that requirement. While Facebook hasn’t published any official confirmation that the requirement is no longer in place, they did issue this confirmation to social media consultant Matt Navarra. The current … Continued

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Fast Track: ‘Grow Subscriptions through Facebook Ads’

Goals that are always top of mind (especially among newspapers) – grow your email newsletter list and get more subscriptions. We can help. But we’re going to need you. And your best content.  Good thing you’re a content pro.  Now, let’s apply a little technology trick to to help your already over-performing content. We’ve told you … Continued

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Dynamic News Ads from SND (This is for You, News Directors and Creative Service Managers)

News Directors & Creative Service Managers – you have big goals; drive tune in, get app downloads and get email newsletter sign ups. Don’t overthink it, a new offering from Social News Desk called Dynamic News Ads uses your BEST content to make that happen with ease. We do all the work. This short wrap-up … Continued

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Why Boosting Posts is a Waste of Money — and How You Should Spend Instead

You’ve built a great organic post. Maybe it’s promoting your news content, maybe it’s promoting a sponsor that’s paying you to post about their business — either way, there’s that tempting little button that you think will take your post to the next level, outsmart the algorithm and bring you all the eyeballs you’re after … Continued

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How one major newspaper is turning “open access” into PAID subscriptions

News consumption is at an all time high and yet paywalls are at an all time low. Dozens of newspapers dropping them so that people can read MORE about COVID-19 and worry LESS about the cost. It’s a noble decision, but as newspapers nationwide furlough employees and struggle to make ends meet … this could … Continued

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Use your top Facebook content to drive viewers and subscribers.

If you’re looking for a way to increase your newsletter, app and subscription signups this year, look no further than your newsroom. Believe it or not, you already have what you need to build a robust — even paying — audience. What is it? Content! More than a decade ago, Microsoft founder Bill Gates declared, … Continued

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