You have successfully subscribed to the SND Newsletter!

Success Snippet: App Downloads for WBTV

WBTV is on a mission. They’re looking to get more people in their market to download the WBTV News App.  And as it turns out – the best way to do that is to use the news content WBTV is already creating every day. And SND’s Dynamic News Ads technology is making it simple by … Continued

Read more arrow_forward

Success Snippet: Tune In Ads for WKOW

The team at WKOW-TV in Madison, WI knows what’s hot…and it’s targeting 23,000 people in the station’s “hot zip codes” using the news team’s best content.  Using SND’s Dynamic News Ads, the station is consistently running strategic Facebook-Ad Campaigns to drive TV Tune-In. But these aren’t your regular ‘watch tonight at 6:30pm ads’ – instead, … Continued

Read more arrow_forward

Success Snippet: Village Media’s Two-Step Audience Acquisition Approach

Village Media is pushing hard with its acquisition efforts and they’re leaning on SND’s Dynamic News Ads technology to make it happen.  SND’s approach is simple but strategic – we build data-driven ads that leverage existing, high-performing news content to capture new audience and acquire subscriptions.  Our approach is unique because we use a sophisticated set … Continued

Read more arrow_forward

Breaking down the iOS 14 Changes – What Newsrooms need to know about the future of Facebook ads

Apple’s new iOS 14 operating system comes with new privacy settings which make it much more difficult for Facebook to pull data on users. If you’re worried about your data privacy – you may be celebrating this change. But if you’re trying to track the results of ads on Facebook… you probably won’t be too … Continued

Read more arrow_forward

How a digital news network cut email sign-up acquisition costs in HALF using SND’s new Ad Tech.

Social News Desk has pioneered a new way for media companies to use their existing, high-quality content to exponentially increase long-term connections with the local audience. From new subscribers to email acquisition or even TV tune-in… these ads are creating real, critical results for news networks. And SND’s approach is simple … we build automatic, … Continued

Read more arrow_forward

Facebook’s “20% Rule” is No More

For years, Facebook required that images on ads contain less than 20% text – commonly known as the “20% Rule.” But Facebook has quietly removed that requirement. While Facebook hasn’t published any official confirmation that the requirement is no longer in place, they did issue this confirmation to social media consultant Matt Navarra. The current … Continued

Read more arrow_forward

Fast Track: ‘Grow Subscriptions through Facebook Ads’

Goals that are always top of mind (especially among newspapers) – grow your email newsletter list and get more subscriptions. We can help. But we’re going to need you. And your best content.  Good thing you’re a content pro.  Now, let’s apply a little technology trick to to help your already over-performing content. We’ve told you … Continued

Read more arrow_forward

Dynamic News Ads from SND (This is for You, News Directors and Creative Service Managers)

News Directors & Creative Service Managers – you have big goals; drive tune in, get app downloads and get email newsletter sign ups. Don’t overthink it, a new offering from Social News Desk called Dynamic News Ads uses your BEST content to make that happen with ease. We do all the work. This short wrap-up … Continued

Read more arrow_forward

Why Boosting Posts is a Waste of Money — and How You Should Spend Instead

You’ve built a great organic post. Maybe it’s promoting your news content, maybe it’s promoting a sponsor that’s paying you to post about their business — either way, there’s that tempting little button that you think will take your post to the next level, outsmart the algorithm and bring you all the eyeballs you’re after … Continued

Read more arrow_forward

How one major newspaper is turning “open access” into PAID subscriptions

News consumption is at an all time high and yet paywalls are at an all time low. Dozens of newspapers dropping them so that people can read MORE about COVID-19 and worry LESS about the cost. It’s a noble decision, but as newspapers nationwide furlough employees and struggle to make ends meet … this could … Continued

Read more arrow_forward
keyboard_arrow_up
EMAIL SIGNUP
Want to learn about new features before they come out? Sign up here