Success Snippet: App Downloads for WBTV
WBTV is on a mission. They’re looking to get more people in their market to download the WBTV News App. And as it turns out – the best way to do that is to use the news content WBTV is already creating every day. And SND’s Dynamic News Ads technology is making it simple by … Continued
Success Snippet: Tune In Ads for WKOW
The team at WKOW-TV in Madison, WI knows what’s hot…and it’s targeting 23,000 people in the station’s “hot zip codes” using the news team’s best content. Using SND’s Dynamic News Ads, the station is consistently running strategic Facebook-Ad Campaigns to drive TV Tune-In. But these aren’t your regular ‘watch tonight at 6:30pm ads’ – instead, … Continued
Success Snippet: Village Media’s Two-Step Audience Acquisition Approach
Village Media is pushing hard with its acquisition efforts and they’re leaning on SND’s Dynamic News Ads technology to make it happen. SND’s approach is simple but strategic – we build data-driven ads that leverage existing, high-performing news content to capture new audience and acquire subscriptions. Our approach is unique because we use a sophisticated set … Continued
How a digital news network cut email sign-up acquisition costs in HALF using SND’s new Ad Tech.
Social News Desk has pioneered a new way for media companies to use their existing, high-quality content to exponentially increase long-term connections with the local audience. From new subscribers to email acquisition or even TV tune-in… these ads are creating real, critical results for news networks. And SND’s approach is simple … we build automatic, … Continued
How one major newspaper is turning “open access” into PAID subscriptions
News consumption is at an all time high and yet paywalls are at an all time low. Dozens of newspapers dropping them so that people can read MORE about COVID-19 and worry LESS about the cost. It’s a noble decision, but as newspapers nationwide furlough employees and struggle to make ends meet … this could … Continued