Local News and the new obsession with ‘Messenger Contacts’
Forget about Facebook Page Likes … it’s all about ‘Messenger Contacts’ these days. The race is on in local news to build an audience on Messenger. Unlike Page Likes, Messenger Contacts provide a direct, private communication opportunity between the audience and the newsroom. Messenger allows people to receive daily news updates and breaking news alerts … Continued
Newsrooms gaining audience by sending daily digest of Coronavirus news via Messenger
Local newsrooms nationwide are using Messenger to distribute important COVID-19 updates in the form of daily “Coronavirus updates” sent automatically to a list people who have opted in to receive them. These subscription messages are opened 3-4X more often than the average email newsletter. And they’re cutting through the noise of the Fb News Feed. … Continued
Go live with SND’s Facebook Messenger technology in just a few easy steps
At SND, we understand connecting with your audience and providing quality content is key for your newsroom to win on Facebook, and that’s why we created this FREE solution for SND Dashboard users. “The future of social is private.” – Mark Zuckerberg First, you’ll need to register your news Page(s) in the Facebook News Page … Continued
WAFB-TV Among First Local Newsrooms with Messenger Subscription Strategy
Local newsrooms around the country are quickly coming online with Messenger subscription services for their communities. Powered by Social News Desk, this first-ever Messenger technology is made specifically for newsrooms and allows journalists to reach the audience directly, via subscriptions and push alerts. Gray Television station WAFB was among the very first to try it. … Continued
Newsrooms are using SND’s FB Messenger technology to send #COVID19 updates
As the COVID-19 pandemic expands, journalists in local newsrooms are working hard to keep their communities informed. And although it’s brand new – (wide release slated for late March) – we’re already seeing dozens of newsrooms embrace SND’s Facebook Messenger technology to keep information flowing and send urgent updates when necessary. Our SND Test Drive … Continued
How your newsroom can send push alerts via Facebook Messenger
Your newsroom can do something using Facebook that no other type of company can do. With the click of a button, you can send important information straight to your audience – no filters, no algorithms. Maybe it could even save someone’s life. Here’s how … Facebook Messenger has set aside a very powerful feature called … Continued
Why newsrooms are getting ‘special treatment’ in Messenger
As of March 2020, newsrooms will be the only type of page allowed by Facebook to automatically send out content on a recurring basis using the Messenger platform. It’s a really BIG deal. Here’s why: Originally rolled out as Facebook Chat, the Messenger app now boasts a wide range of capabilities including a variety of … Continued
Messenger Contacts are the new Facebook Likes
Remember a few years ago when all we cared about was how many Facebook Likes our Pages had? We held contests, gave away cars (CARS!) and did just about anything to make that number as big as possible. Fast forward to today – that land-grab is over but a new one has just begun. Imagine … Continued