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How Local Newsrooms are Turning Facebook Comments into Subscriptions

WAFB-TV in Baton Rouge, LA has QUADRUPLED its Messenger subscribers in just a few short weeks thanks to one of the most game-changing technologies available to newsrooms today. Not only can newsrooms now automatically send news links to subscribers via Facebook Messenger … thanks to Social News Desk’s newest feature, newsrooms can now also send … Continued

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How The Advocate Newspaper is Using Facebook Messenger to Gain Subscribers

The team at The Advocate and NOLA.com in Baton Rouge, LA isn’t afraid of trying something new. They work hard to be a local-news team that breaks barriers and blazes new trails in digital news. It’s one of many reasons they’ve made Facebook Messenger a core part of the newsroom’s social strategy. Digital Director, Kyle … Continued

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Local News and the new obsession with ‘Messenger Contacts’

Forget about Facebook Page Likes … it’s all about ‘Messenger Contacts’ these days. The race is on in local news to build an audience on Messenger. Unlike Page Likes, Messenger Contacts provide a direct, private communication opportunity between the audience and the newsroom. Messenger allows people to receive daily news updates and breaking news alerts … Continued

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Newsrooms gaining audience by sending daily digest of Coronavirus news via Messenger

Local newsrooms nationwide are using Messenger to distribute important COVID-19 updates in the form of daily “Coronavirus updates” sent automatically to a list people who have opted in to receive them. These subscription messages are opened 3-4X more often than the average email newsletter. And they’re cutting through the noise of the Fb News Feed. … Continued

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Go live with SND’s Facebook Messenger technology in just a few easy steps

At SND, we understand connecting with your audience and providing quality content is key for your newsroom to win on Facebook, and that’s why we created this FREE solution for SND Dashboard users. “The future of social is private.” – Mark Zuckerberg First, you’ll need to register your news Page(s) in the Facebook News Page … Continued

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WAFB-TV Among First Local Newsrooms with Messenger Subscription Strategy

Local newsrooms around the country are quickly coming online with Messenger subscription services for their communities. Powered by Social News Desk, this first-ever Messenger technology is made specifically for newsrooms and allows journalists to reach the audience directly, via subscriptions and push alerts. Gray Television station WAFB was among the very first to try it. … Continued

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Newsrooms are using SND’s FB Messenger technology to send #COVID19 updates

As the COVID-19 pandemic expands, journalists in local newsrooms are working hard to keep their communities informed. And although it’s brand new – (wide release slated for late March) – we’re already seeing dozens of newsrooms embrace SND’s Facebook Messenger technology to keep information flowing and send urgent updates when necessary. Our SND Test Drive … Continued

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How your newsroom can send push alerts via Facebook Messenger

Your newsroom can do something using Facebook that no other type of company can do. With the click of a button, you can send important information straight to your audience – no filters, no algorithms. Maybe it could even save someone’s life. Here’s how … Facebook Messenger has set aside a very powerful feature called … Continued

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Why newsrooms are getting ‘special treatment’ in Messenger

As of March 2020, newsrooms will be the only type of page allowed by Facebook to automatically send out content on a recurring basis using the Messenger platform. It’s a really BIG deal. Here’s why: Originally rolled out as Facebook Chat, the Messenger app now boasts a wide range of capabilities including a variety of … Continued

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Messenger Contacts are the new Facebook Likes

Remember a few years ago when all we cared about was how many Facebook Likes our Pages had? We held contests, gave away cars (CARS!) and did just about anything to make that number as big as possible. Fast forward to today – that land-grab is over but a new one has just begun. Imagine … Continued

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