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SND Planner: Custom Feeds

Weekend feed, Evergreen feed, Health feed…you name it. Literally. One of the most noteworthy features of the new SND Planner is the ability to set up a “Custom Feed” which can be used to collect content for future publishing. You choose the content it contains and the name. It’s similar to how you use an … Continued

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Breaking down the iOS 14 Changes – What Newsrooms need to know about the future of Facebook ads

Apple’s new iOS 14 operating system comes with new privacy settings which make it much more difficult for Facebook to pull data on users. If you’re worried about your data privacy – you may be celebrating this change. But if you’re trying to track the results of ads on Facebook… you probably won’t be too … Continued

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How to get 20% more impressions on your Facebook posts – with 0% more work

Facebook has released new data which underscores a pretty old idea … if you want more engagement, be more engaging. The company says it ran a test in August 2020 which showed that when a Page creator makes a meaningful comment on its own Facebook post, that post sees an average of 5% more likes … Continued

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Facebook’s “20% Rule” is No More

For years, Facebook required that images on ads contain less than 20% text – commonly known as the “20% Rule.” But Facebook has quietly removed that requirement. While Facebook hasn’t published any official confirmation that the requirement is no longer in place, they did issue this confirmation to social media consultant Matt Navarra. The current … Continued

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Navigating Facebook’s New Fact-Checking System

You may have seen a message like the one below, flagging a piece of content in your Facebook News Feed as ‘false information.’ What does this mean? And what if content from YOUR newsroom’s Facebook Page has been flagged as false? Facebook has said repeatedly that it is committed to fighting the spread of false … Continued

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Use your top Facebook content to drive viewers and subscribers.

If you’re looking for a way to increase your newsletter, app and subscription signups this year, look no further than your newsroom. Believe it or not, you already have what you need to build a robust — even paying — audience. What is it? Content! More than a decade ago, Microsoft founder Bill Gates declared, … Continued

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How to get started with SND’s Messenger Experience

We told you to standby for that Messenger Experience we’re working on and now it’s time to reveal the details! Social News Desk is NOW testing a solution that will allow you to customize and privately connect with your audience using Messenger. The SND Messenger solution is easy to set up, manage and deploy to any … Continued

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Messenger Contacts are the new Facebook Likes

Remember a few years ago when all we cared about was how many Facebook Likes our Pages had? We held contests, gave away cars (CARS!) and did just about anything to make that number as big as possible. Fast forward to today – that land-grab is over but a new one has just begun. Imagine … Continued

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Why Your Newsroom Needs a Facebook Messenger Strategy

That’s right, we all heard him… Mark Zuckerberg said “the future of social is private.” If you work in local news, you’re probably thinking… what could that mean for my web traffic? How will I distribute links and get clicks if News Feed – our modern-day digital town square – disappears or somehow becomes “private.” … Continued

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Social News Desk: Facebook Live Solutions Partner

Social News Desk has rolled out a powerful new integration with the WSI Max Weather System and in the process, become Facebook’s newest “Live Solutions Partner.” The goal of the WSI-SND integration is to help local-TV meteorologists surface important weather information which can be life-saving in some instances. This creative new workflow saves time and … Continued

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