You have successfully subscribed to the SND Newsletter!

Important Changes to Facebook’s Organic Reach Metric

It’s been a long time coming, but Facebook is now officially changing the way it measures the organic reach of Page posts to be more consistent with the way they measure reach for ads. What does that mean, you ask? Facebook tells us it means organic reach is about to go down for all customers but post engagement … Continued

Read more arrow_forward

Facebook’s “Relevancy Score” is a thing and you need to understand it

Oh, 2018: You devil you. First Facebook says this. Then THIS. And then, later, this. What a ride this year has been. And it’s only 1/12th over! The Zuck has had a lot to say recently about what News Feed was, is, and will be. Recently I listened in on a presentation that clearly sums … Continued

Read more arrow_forward

Zuckerberg Promises: “More Local News on Facebook”

Mark Zuckerberg isn’t mincing words: “Our next update is to promote news from local sources.” That’s right… Zuck wants to put MORE local news in News Feed, not less. In his post, he calls this the latest in a “series of updates meant to show more high quality, trusted news.” And presumably less of the … Continued

Read more arrow_forward

How to be “Seen First” in Facebook News Feed

Yes, there is a way to make sure your Fans see just about everything you post to Facebook. It’s not a trick or a hack. It’s a simple setting Facebook created for users who want to choose what they see in their own News Feeds…instead of letting Facebook’s algorithm decide that for them. If you … Continued

Read more arrow_forward

Facebook Vows to Prioritize Local News

But wait! There’s more! In what he calls Facebook’s “second major update this year,” Mark Zuckerberg today announced that he has asked Facebook product teams to “make sure we prioritize news that is trustworthy, informative, and local.” Yep, you read that right … AND LOCAL. “…it’s important that News Feed promotes high quality news that … Continued

Read more arrow_forward

How To Get More Comments on Your Facebook Posts (A GUIDE FOR NEWSROOMS)

“Meaningful Social Interaction” or MSI is the it-girl of social media for the moment. The term was coined by Facebook leadership to describe the type of user experience Mark Zuckerberg is now prioritizing as part of the latest News Feed overhaul. The social giant gave many examples of what defines an MSI – chief among them: conversation … Continued

Read more arrow_forward

Facebook’s News Feed Change and Your Newsroom

Most news-media publishers count Facebook as their number-one traffic referral source. So it’s no wonder, the late-night announcement by Mark Zuckerberg has everyone feeling on edge. Change – of any sort – makes publishers nervous in this space. Why rock the boat, Zuck?! Well, consider this: In 2017, research company, EMarketer predicted the first ever … Continued

Read more arrow_forward

Facebook Tests “Today In…” Feed for Local News

Facebook is testing a new product focused on amplifying local news coverage and local events. It’s called “Today In…” and will first appear for users in six cities: New Orleans, LA; Little Rock, AR; Billings, MT; Peoria, IL; Olympia, WA; and Binghamton, NY. According to Facebook, the “Today In…” page isn’t designed to replace publishers’ presence … Continued

Read more arrow_forward

Facebook News Feed Update: “Engagement Bait” Will See Reduced Reach

We knew it would happen sooner or later – and it seems that Facebook decided to make the change “sooner.” Today, Facebook announced that it will begin reducing the distribution of posts in the News Feed that encourage people to take specific actions to boost engagement – it’s what they call “Engagement Bait.” The change … Continued

Read more arrow_forward

Facebook: “For video, intent and repeat viewership matter”

This week Facebook announced a new tweak to News Feed that favors pages that post video regularly. We’ve known for some time that Live Video and Video posts have been favored in the feed, but for the first time Facebook is actively prioritizing content from pages that have proven to be regular providers of quality video. … Continued

Read more arrow_forward
keyboard_arrow_up
EMAIL SIGNUP
Want to learn about new features before they come out? Sign up here