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Getting the Scoop on Facebook’s News Feed

Go ahead and count to three. Do it…aloud. 1…2…3. That’s how long you have to get a user’s attention on Facebook before their thumb takes over and they start scrolling down or even more dismissive, shut down the app. Slow website, boring video, poorly written content all triggers for a scroll happy thumb. See that … Continued

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Facebook Reaction Polls: Do You Love Them?

Facebook “Reactions” give users a wide range of ways to interact with posts, and more news outlets than ever are using Reactions to encourage post engagement. Surely you’ve seen these. They’re called “Reaction Polls”… While Facebook was quick to say it does not support the use of Facebook Live to run a so-called “Live” Reaction Poll, using a still … Continued

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Facebook’s Got the Need for Speed

Facebook’s News Feed algorithm can make or break website traffic. And while we’ve seen recent changes related to clickbait articles, overly promotional language and video content, one of the most significant changes in recent months is related to mobile site loading speed. In particular, Facebook’s product engineers say the News Feed will show more links from … Continued

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Local News Anchors and Reporters Ranked Live in New App

This app is about to become your daily obsession… and we can’t blame you. It’s a running tally of every local news reporter and anchor – showing who has the most Facebook Page Engagement at any given time throughout the day. Plus, it shows a leaderboard of the main brand pages in every DMA too. … Continued

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How to Claim Link Ownership on Facebook (a Publisher’s guide)

Surely you’ve noticed by now that Facebook removed the ability to edit link previews on July 18th, 2017. It’s part of the company’s promise to crack down on “fake news.” In Facebook’s own words: “Starting today non-publisher Pages will no longer be able to overwrite link metadata (i.e. headline, description, image) in the Graph API … Continued

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Facebook Removes Ability to Modify Link Details, Image

7/10/17 UPDATE: Facebook has temporarily extended the deprecation deadline of this capability for the Social News Desk application until October. Social News Desk continues to work with the Facebook Media team on a long-term solution. 6/27/17 UPDATE: Social News Desk has met with the Facebook team to voice the many concerns and questions you brought up in … Continued

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Breaking News on Social Media: A Case Study

WWLP 22 News and Western Mass News compete for control of DMA 114, Springfield-Holyoke, MA. While WWLP is considered the front-runner on air, on Facebook the two are virtually neck-and-neck. They have close to the same number of fans and produce about the same amount of content week-to-week.   Now take a look at this snapshot … Continued

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It’s easy to put your Facebook poll results on air! Here’s how…

As long as your Facebook page is listed as a news page and has been whitelisted, you should have access to the news feed poll feature. The option will look something like this (last thumbnail below): To start your poll – you guessed it – click on that there thumbnail. Then just follow the on-screen … Continued

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New: Free Social Rankings App for Local News

Local news people are a fiercely-competitive bunch. I can say that because I was one – and in many respects still am one. Which is probably why I can’t put down our new app. And I doubt you’ll  be able to either. It’s called Social Rankings and it’s available now in the Apple App Store and … Continued

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Facebook Live – Is it okay to do those graphic based reaction polls, or what?

Facebook Director of Product Daniel Danker manages many video related features on The Social Network, including the video tab, the Connected TV app, and Facebook Live. He did a short interview with Facebook’s new Head of News Partnerships, Campbell Brown, to talk about Facebook Live on Facebook Live. It was all very meta. Anyway, they discussed … Continued

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