Instagram and SND: It’s Happening
By far, the number one request from Social News Desk clients has been: “When can we publish to Instagram?!” And after much patience on our part (aka lobbying, begging, pleading), Facebook and Instagram have opened up a Content Publishing API for Facebook Marketing Partners such as Social News Desk. This API will allow Instagram Business Profiles … Continued
Zuckerberg Promises: “More Local News on Facebook”
Mark Zuckerberg isn’t mincing words: “Our next update is to promote news from local sources.” That’s right… Zuck wants to put MORE local news in News Feed, not less. In his post, he calls this the latest in a “series of updates meant to show more high quality, trusted news.” And presumably less of the … Continued
Facebook Vows to Prioritize Local News
But wait! There’s more! In what he calls Facebook’s “second major update this year,” Mark Zuckerberg today announced that he has asked Facebook product teams to “make sure we prioritize news that is trustworthy, informative, and local.” Yep, you read that right … AND LOCAL. “…it’s important that News Feed promotes high quality news that … Continued
How To Get More Comments on Your Facebook Posts (A GUIDE FOR NEWSROOMS)
“Meaningful Social Interaction” or MSI is the it-girl of social media for the moment. The term was coined by Facebook leadership to describe the type of user experience Mark Zuckerberg is now prioritizing as part of the latest News Feed overhaul. The social giant gave many examples of what defines an MSI – chief among them: conversation … Continued
Facebook’s News Feed Change and Your Newsroom
Most news-media publishers count Facebook as their number-one traffic referral source. So it’s no wonder, the late-night announcement by Mark Zuckerberg has everyone feeling on edge. Change – of any sort – makes publishers nervous in this space. Why rock the boat, Zuck?! Well, consider this: In 2017, research company, EMarketer predicted the first ever … Continued
Facebook Tests “Today In…” Feed for Local News
Facebook is testing a new product focused on amplifying local news coverage and local events. It’s called “Today In…” and will first appear for users in six cities: New Orleans, LA; Little Rock, AR; Billings, MT; Peoria, IL; Olympia, WA; and Binghamton, NY. According to Facebook, the “Today In…” page isn’t designed to replace publishers’ presence … Continued
Facebook News Feed Update: “Engagement Bait” Will See Reduced Reach
We knew it would happen sooner or later – and it seems that Facebook decided to make the change “sooner.” Today, Facebook announced that it will begin reducing the distribution of posts in the News Feed that encourage people to take specific actions to boost engagement – it’s what they call “Engagement Bait.” The change … Continued
Facebook: “For video, intent and repeat viewership matter”
This week Facebook announced a new tweak to News Feed that favors pages that post video regularly. We’ve known for some time that Live Video and Video posts have been favored in the feed, but for the first time Facebook is actively prioritizing content from pages that have proven to be regular providers of quality video. … Continued