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Now, (almost) Anyone Can Post Branded Content on Facebook

Up until now, only blue-check verified Facebook pages could post content using the branded content handshake tool () which allows a Page to bring in a third party sponsor for its post. Facebook has JUST changed this rule, so now ANYONE can request Branded Content approval and access to the handshake tool. Apply right here! You don’t have to be a verified … Continued

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Facebook Live – Is it okay to do those graphic based reaction polls, or what?

Facebook Director of Product Daniel Danker manages many video related features on The Social Network, including the video tab, the Connected TV app, and Facebook Live. He did a short interview with Facebook’s new Head of News Partnerships, Campbell Brown, to talk about Facebook Live on Facebook Live. It was all very meta. Anyway, they discussed … Continued

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SND new features: new analytics, video insights, link shortening, and more!

At Social News Desk, our clients guide our development roadmap; your great ideas become our great new features. It’s something we’re really proud of. And just last week, we unveiled a bunch of things we’ve been working on for you. If you missed the SND Launch Party Webinar, don’t worry…here’s a recap: SND Score Okay, this feature … Continued

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News Feed best practices from Facebook VP of News Feed Adam Mosseri

Did you tune in to the Facebook Live event featuring Facebook VP of Product for News Feed Adam Mosseri and Facebook’s new Head of News Partnerships, Campbell Brown? No? Don’t worry – we did. Here’s the tl;dw:   Mosseri didn’t reveal any secret insights on the way the News Feed works but did confirm the prevailing mantra: … Continued

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News On Facebook: Your Front Row Seat

Facebook is taking a road trip around the country to meet with local journalists and media companies. We caught up with them in Atlanta at their invite-only event and SND Founder, Kim Wilson did her best impression of a news reporter while live-tweeting the sessions for those unable to attend in person! It’s all part … Continued

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New: Video Metrics inside SND Dashboard

I’ve noticed recently while working with my clients that video has really become a driving force for new growth in both reach and engagement. “Well duh,” you might say, and touché. BUT, not all video is created equal! Just because you have video, that doesn’t mean you have gold. So before you start throwing every video you … Continued

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Are You Selling Sponsored Social Posts? You Should Be.

In what has emerged as the hottest trend in driving digital revenue for 2017, newsrooms are inking deals with advertisers to sponsor their social posts. Facebook’s late-2016 update to its Branded Content policy has opened up a world of opportunity for Verified news orgs to make money by posting with – and therefore on behalf … Continued

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Live Tweeting #Inauguration2017

When the 45th president of the United States of America is sworn in, millions will be witness across every medium on the planet. Arguably the PEOTUS’s favorite medium, Twitter, is definitely among them. Here’s how you can use the SND Dashboard to live tweet the day’s events effectively and efficiently. Quick Post To make sure your … Continued

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Pro Tips for Social-Data Wizards

Ready to take your social-data game to the next level? We’re here for you with a few “Pro Tips” for using the SND Analytics library to mint your guru status. Go beyond your DMA with Curation Streams The Top Ten and Multi-Page streams are not just for keeping an eye on your local competition. You can also keep an eye … Continued

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Generate holiday content with SND On Air

The November book is a fond memory – or distant, depending on how the numbers came back – and it seems like a quarter of the newsroom staff is out for the long awaited holidays. December is here, the staff is sluggy, and the news is slow. What can you do to generate a little … Continued

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