Success Snippet: Village Media’s Two-Step Audience Acquisition Approach
Village Media is pushing hard with its acquisition efforts and they’re leaning on SND’s Dynamic News Ads technology to make it happen. SND’s approach is simple but strategic – we build data-driven ads that leverage existing, high-performing news content to capture new audience and acquire subscriptions. Our approach is unique because we use a sophisticated set … Continued
SND Planner: Time Slots
The concept of time slots on the new SND Planner fits perfectly with the local-news mindset. Your social media post planning can now look a lot like the oh, so-familiar news rundown. And you can move it around just like you would a show. Think ‘whole day’ instead of ‘whole show.’ You can structure it … Continued
SND’s powerful, new “Planner” technology – now testing.
‘Give us all the feedback.’ SND Founder Kim Wilson put the power of the brand new SND Planner into the hands of our Test Drive Team this month. She reminded the small group of SND Clients/Enthusiasts that they’re an incredibly important part of our development process. “When we create something new, we rely on the SND … Continued
How to get 20% more impressions on your Facebook posts – with 0% more work
Facebook has released new data which underscores a pretty old idea … if you want more engagement, be more engaging. The company says it ran a test in August 2020 which showed that when a Page creator makes a meaningful comment on its own Facebook post, that post sees an average of 5% more likes … Continued
Twitter’s New Verification Policy – What Newsrooms Need to Know
Twitter’s new policy for account verification goes into effect soon. And the platform is warning, if you haven’t updated your account by January 20, 2021, you could lose your verification status. Here’s what your newsroom needs to know: Twitter recently released what it’s calling a draft of the company’s new verification policy. Changes aren’t monumental … Continued
How a digital news network cut email sign-up acquisition costs in HALF using SND’s new Ad Tech.
Social News Desk has pioneered a new way for media companies to use their existing, high-quality content to exponentially increase long-term connections with the local audience. From new subscribers to email acquisition or even TV tune-in… these ads are creating real, critical results for news networks. And SND’s approach is simple … we build automatic, … Continued