Tips for Successful Video Content
It’s no secret, video posts on Facebook drive the most engagement on average. Not only is this due to Facebook’s News Feed algorithm giving them a push, but the natural design of video content aids in those ever important “signals” Facebook talks about in their explanation of how News Feed works. A video view, a … Continued
The best reason to post to Instagram through SND Dashboard
I know I’m biased, sure, but the best way to publish to social media is by using SND Dashboard. That’s just a #fact. Why? There are so many reasons. If you’re a client already you know what I’m talking about. Let’s focus on one of those shining reasons right now, arguably the best reason to … Continued
News Feed isn’t about “News”!
This may or may not come as a shock, but the fact remains… Facebook’s “News Feed” isn’t about “News” at all. Not “News” in the sense of “journalism” that is. You may have come to this conclusion after some of the changes Facebook made to their News Feed algorithm over the past several months. Would … Continued
Facebook: Engagement on Link Posts Increases Click-Throughs
This year is already turning out to be one of the most tumultuous ever for News Feed. Algorithm changes impacting what users will see on Facebook have come fast and furiously. And as a content producer, changes around what defines “Engagement” – and how to get it – are among the most important to social-media … Continued
DYK: SND Reports Now Have Permanent URLs!
We’ve received amazing feedback from users about our latest Insights tool, SND Reports. One wish-list item repeated over and over again by group-level users was the desire to have a static URL that could be bookmarked, or perhaps displayed in an internal portal. You asked, we listened, and our developers delivered! New feature for SND … Continued
New Twitter Post Workflow for Newsrooms
Twitter recently made changes to their rules about posting “identical or substantially similar content to multiple accounts simultaneously.” As a result, newsrooms can no longer post the same story link to multiple Twitter accounts at the same time with the same text. One way around that is to tweet once to a core account, then retweet from … Continued
SND Launches First Branded Content Inventory Tool for Newsrooms
Introducing Social News Desk’s newest tool aimed at helping news organizations calculate the value of their audience on social media: SND RevStream! This ground-breaking platform will help you estimate the value of your social media posts, manage social inventory and execute a sponsored social media campaign. All from a single, easy-to-use dashboard. What is my social … Continued
NEW: Email Reports from SND!
It’s here! SND Reports is a report that can be automatically generated by your SND Dashboard and sent to you and your staff via email on a regular basis. You can configure the report to include whichever Facebook and Twitter accounts you prefer, set how often it pulls data, and choose to include market scorecard information … Continued
FAQs for Local News and Twitter’s New Rules (eek!)
Yes, it’s true: Twitter is making big changes to its rules and policies. Specifically the company says it’s trying to crack down on “spammy” use of automation to multiple accounts. And while you may not have ever considered your newsroom’s Twitter-strategy to be “spammy”… in a nutshell, Twitter is saying it is. And they want you … Continued