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SND Planner: Drag & Drop Feature

Drag and drop days are here. And who doesn’t love that option? SND Planner is rolling out to our entire client-base soon. In short, it’s a better way to plan out your content with a full view of the big picture of stories along with cutting-edge conveniences. One of the features we’re getting rave reviews about … Continued

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Success Snippet: App Downloads for WBTV

WBTV is on a mission. They’re looking to get more people in their market to download the WBTV News App.  And as it turns out – the best way to do that is to use the news content WBTV is already creating every day. And SND’s Dynamic News Ads technology is making it simple by … Continued

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Success Snippet: Tune In Ads for WKOW

The team at WKOW-TV in Madison, WI knows what’s hot…and it’s targeting 23,000 people in the station’s “hot zip codes” using the news team’s best content.  Using SND’s Dynamic News Ads, the station is consistently running strategic Facebook-Ad Campaigns to drive TV Tune-In. But these aren’t your regular ‘watch tonight at 6:30pm ads’ – instead, … Continued

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Success Snippet: Village Media’s Two-Step Audience Acquisition Approach

Village Media is pushing hard with its acquisition efforts and they’re leaning on SND’s Dynamic News Ads technology to make it happen.  SND’s approach is simple but strategic – we build data-driven ads that leverage existing, high-performing news content to capture new audience and acquire subscriptions.  Our approach is unique because we use a sophisticated set … Continued

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SND Planner: Time Slots

The concept of time slots on the new SND Planner fits perfectly with the local-news mindset. Your social media post planning can now look a lot like the oh, so-familiar news rundown. And you can move it around just like you would a show.  Think ‘whole day’ instead of ‘whole show.’ You can structure it … Continued

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Breaking down the iOS 14 Changes – What Newsrooms need to know about the future of Facebook ads

Apple’s new iOS 14 operating system comes with new privacy settings which make it much more difficult for Facebook to pull data on users. If you’re worried about your data privacy – you may be celebrating this change. But if you’re trying to track the results of ads on Facebook… you probably won’t be too … Continued

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SND’s powerful, new “Planner” technology – now testing.

‘Give us all the feedback.’  SND Founder Kim Wilson put the power of the brand new SND Planner into the hands of our Test Drive Team this month. She reminded the small group of SND¬†Clients/Enthusiasts that they’re an incredibly important part of our development process. “When we create something new, we rely on the SND … Continued

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Best Practices and Cool Ideas for Meteorologists on Social

The weather office is a busy place. There’s the website, the app, Facebook, Twitter, Instagram – not to mention the live broadcast – all with insatiable appetites for live, accurate weather information… 24/7! It’s easy to understand how today’s Meteorologist could start to feel ‘under the weather’… But don’t worry, here are 5 SIMPLE IDEAS … Continued

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How to get 20% more impressions on your Facebook posts – with 0% more work

Facebook has released new data which underscores a pretty old idea … if you want more engagement, be more engaging. The company says it ran a test in August 2020 which showed that when a Page creator makes a meaningful comment on its own Facebook post, that post sees an average of 5% more likes … Continued

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