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How to get 20% more impressions on your Facebook posts – with 0% more work

Facebook has released new data which underscores a pretty old idea … if you want more engagement, be more engaging. The company says it ran a test in August 2020 which showed that when a Page creator makes a meaningful comment on its own Facebook post, that post sees an average of 5% more likes … Continued

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Twitter’s New Verification Policy – What Newsrooms Need to Know

Twitter’s new policy for account verification goes into effect soon. And the platform is warning, if you haven’t updated your account by January 20, 2021, you could lose your verification status. Here’s what your newsroom needs to know: Twitter recently released what it’s calling a draft of the company’s new verification policy. Changes aren’t monumental … Continued

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How a digital news network cut email sign-up acquisition costs in HALF using SND’s new Ad Tech.

Social News Desk has pioneered a new way for media companies to use their existing, high-quality content to exponentially increase long-term connections with the local audience. From new subscribers to email acquisition or even TV tune-in… these ads are creating real, critical results for news networks. And SND’s approach is simple … we build automatic, … Continued

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Social Media Security and Sources – An Election Day Guide for Newsrooms

It’s not too late to make sure your newsroom’s social media plan is on point for Election Day. Here are a couple of critical things to consider and check off the list ASAP: Secure Your Accounts Take a few minutes to confirm that your staff members have the appropriate permissions and access to the correct … Continued

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Facebook’s “20% Rule” is No More

For years, Facebook required that images on ads contain less than 20% text – commonly known as the “20% Rule.” But Facebook has quietly removed that requirement. While Facebook hasn’t published any official confirmation that the requirement is no longer in place, they did issue this confirmation to social media consultant Matt Navarra. The current … Continued

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SND’s Fast Track Series: A Full Guide to Paid Social for Local News

You’ll find a ton of Paid Social knowledge wrapped up into 20-minute webinars and content-rich blogs right here. Our goal was to make you an expert with our 5-part crash course. Here are the videos and blogs in one place! Want more information on any of these topics and how our technology can help you? … Continued

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Fast Track: ‘Take Promotions Farther with SND Campaigns Manager’

While everyone on #TeamSND has a newsroom background, I was also part of the creative services and promotions world. I got into promotions because I loved writing newsroom teases so much that I wanted to make it my whole job. There’s something about persuading people to stick around and watch what your newsroom has worked … Continued

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Fast Track: ‘Agency Strategies that are Paying Off for Local News’ | via @socialnewsdesk

The sales playbook for local news orgs looks a lot different than it did 5 years ago. Most now include a wide array of agency-style services that lean heavily into the world of digital marketing. And while there are plenty of deals to be made, many local-media companies are struggling to connect the dots. What … Continued

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Fast Track: ‘Become A Branded Content Wiz’

It’s a great revenue-producing activity – selling Branded Content on social. The biggest stumbling block is when you feel like you’re supposed to be the expert and you’re not. And you’re worried that your content won’t perform the way you want it to. But there’s money to be made. In the past two years, The … Continued

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