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About Social News Desk

Social News Desk makes it easy for everyone in your newsroom to get the most out of social media with tools built just for them. Manage all your social media efforts from one place and get an edge over the competition with powerful curation tools and actionable analytics. Social News Desk makes it simple to discover news and engage your audience with great content. Creative sponsorship opportunities help you attract advertisers to monetize your social reach. And, best of all, every Social News Desk client is matched with a dedicated social media expert for ongoing support, training and strategy.
 At Social News Desk, we share your passion for news.

Kim Wilson, President & Founder


Kim Wilson spent more than 10 years working in television newsrooms prior to founding Social News Desk. She began her career as an assistant to Dan Rather at CBS News after graduating from the University of Florida. She went on to become Executive Producer of News at WJXT-TV in Jacksonville, FL and has worked as a consultant for newsrooms across the state.

When social media started to become a big deal, Kim had a big idea. What if she could create the social media management tool she never had…but always needed? Something designed specifically for broadcasters? Well, that’s exactly what she did. Using her own newsroom experience as a guide, Kim and her team developed Social News Desk’s unique feature set which gives news organizations the power to enforce best practices, measure results, secure account access and monetize social media.  And Kim works closely with all of Social News Desk’s clients to provide strategic social media consultation.

Kim publishes her own social media blog for newsrooms and is a contributor to several other popular social media blogs including She has also been published at, and others. Kim has served as a member of the University of Florida’s Advisory Council to the College of Journalism since 2004 and regularly teaches in the University’s Telecommunications Department as an Adjunct Lecturer.

Connect with Kim on Twitter @kimsnd.

Elisa DeFoe, Vice President


Elisa DeFoe is a newsroom veteran and award-winning journalist. Her experience managing newsrooms is vast and her understanding of newsroom workflow is key to the success of the Social News Desk platform.

Elisa has utilized her talents in more than a dozen newsrooms over the past 15 years as an Executive Producer and newsroom manager, and has consulted with a number of stations to help advance the way they tell stories on television. She’s also been involved in creating and designing a number of new shows, including what remains one of the highest-rated local morning shows in the country.

Now, Elisa implements her intricate knowledge of how newsrooms work to guide stations in their social media strategy. Her expertise in effective contesting, efficient strategy, and her ability to guide stations in how to stand out in the social media space continues to be one of the strengths of Social News Desk. If you’re one of our clients, you can bet we’re keeping up with your team on Facebook and Twitter every day!

Connect with Elisa on Twitter @elisasnd.

Aaron King, VP Product Engineering


Aaron oversees all product development and engineering at Social News Desk.  As technology leader he works with internal teams and strategic partners to develop world-class products that expand the reach and value of our solution.  He brings over 16 years of software and product development experience, in multiple industries, across both public and private sectors.

Prior to joining Social News Desk Aaron co-founded Varsity Outreach, a social media platform for college recruiting.  His background also includes leading development and software architecture for,, New World Systems and Amazon.

Connect with Aaron on Twitter @kingdango

Sarah Loyd, Director of Client Strategy


Sarah Loyd is the Director of Customer Relationships for Social News Desk. She has more than a decade of experience in broadcast television and public relations, with a background in news, creative services, and social media. She was most recently the Social Media Director for KSAT-TV in San Antonio, Texas, a Social News Desk client station. Under her leadership, the station was able to begin monetizing its social media channels through contesting and sponsorships, bring social media conversations on-air, and grow its social reach by hundreds of thousands. She’s a proud graduate of Texas Lutheran University in Seguin, Texas, and lives in San Antonio with her husband and son.

Connect with Sarah on Twitter @sarahloyd.

Donnie Hunniecutt, Director of Development


Donnie leads development for Social News Desk. He’s a 6-year veteran of the .NET platform focused primarily on ASP.NET webforms and MVC, C#, SQL, and JavaScript. His other programming proficiencies include Java, VB.NET, C++ and Perl. Donnie is also focused on implementing the latest and greatest technology available, including the MEAN stack (MongoDB, Express, AngularJS, and Node.js).

Donnie’s resumé includes impressive clients like Porsche, Ben & Jerry’s, Western Federal, and YouCaring among hundreds of others. He successfully maintains Social News Desk while continuing to keep up with the ever-changing nature of Facebook, Twitter, and G+ development. Donnie is key to understanding the ideas and suggestions of our partners and clients to help make the features they dream of become a reality.

Derek Drake, Client Strategy Specialist


Derek Drake has more than a decade of experience in local television and radio and has spent more than 5 years studying social media strategy for newsrooms.  In 2013, he became the Social Media Manager for WKRC-TV where he and his team implemented Social News Desk to better manage the needs of the newsroom. Through content and best practices, Derek launched WKRC’s social presence from 60,000 likes on Facebook (nearly last in the market) to nearly 260,000 likes (number one in the market) in just over a year. He lives in Cincinnati, Ohio with his wife and two sons and is also a minister at the Loveland Heights Church of Christ.

Connect with Derek on Twitter @DADrake24

Ryan Morris, Client Strategy Specialist

Ryan has 17 years of experience in broadcasting. He has been a producer, digital content director, production professional, and senior client services rep for one of the nation’s leading content management systems for broadcast newsrooms.

He was most recently the Senior Digital Content and Social Media Manager at the corporate offices of Quincy Media, overseers of 15 broadcast newsrooms, 2 newspapers and several radio stations. At Quincy, Ryan relied on Social News Desk to keep hundreds of newsroom and talent profiles organized and running as per the group’s best practices guidelines.

Ryan got his start at KCRG-TV9 in Cedar Rapids, IA while he was still working on his Journalism degree at the University of Iowa. He now lives in beautiful Des Moines, IA with his young family.

Connect with Ryan at @RMorrisSND.


Tony Shepherd, International Business Development


Tony Shepherd is a specialist in television operations, production and general management. He was with the Nine Network for 34 years as Operations Manager and Station Manager before joining television facility provider NEP Australia in 2009 as General Manager – Victoria and was appointed Executive Director in 2010. Most recently, he ran his own consultancy company before joining Social News Desk in 2012. Tony has extensive international experience through his work on many projects including the Australian Grand Prix.

Tony has experienced the significant changes in mainstream media with the growth in social media and understands the need for organizations to secure and manage their social media systems.

Connect with Tony on Twitter @tonysnd or

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